” Blog taglines help determine niche of the blog
For big brands like HuffingtonPost, the blog tagline does not really matter. In fact, some big blogs do not have any taglines at all. But for the new thriving blog, having a good tagline is very essential.

Blog taglines in some cases help visitors to determine the niche of the blog.

One of the perfect examples for this is Dumb Little Man, one of the most popular self-development blog. What’s the relationship between this title and self-development niche? God only knows. However, certainly, it’s a word of mouth, catchy and easy to remember. The tagline of the blog is “Tips for Life”, simple, to-the-point and clear.

One can not determine the niche of the blog by simply looking at Dumb Little Man. But one can easily determine by looking at its tagline “Tips for Life”.

This is the perfect example of how effective a tagline is. This tagline may not sound effective for you, but it’s definitely effective for readers in that niche, including me.

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Boing Boing: A directory of wonderful things
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Slashdot: News for nerds, stuff that matters
What’s the meaning of Boing Boing in English? Huh? Tagline and content made site special. So as Slashdot.

By looking at the blog taglines, your visitors should easily determine what you have in store for them. There should be a clear purpose for them to visit your blog. When users land on your homepage craving for content, your blog tagline reassures your readers that they are in the right place. This is especially very important when your blog name is brandable and has nothing to do with the content you deliver.

Some blog tagline writing tips:

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Include the verbs in your blog taglines
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Always use active voice over the passive one
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Use power words like epic, mastering, expert, etc.
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Keep the title tag along with the tagline below 60 character for Google to show the blog tagline fully in SERPs
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Make it attention grabbing”