Using Lean Methodology for Your Software Startup

No matter what your business does, the methodology you employ to make sure quality is high while processes remain efficient is vital to your success. As such, you’ll want to consider your options carefully. The ‘Lean’ methodology is a popular choice, and one that’s made the leap from the manufacturing realm to the software and tech space. Read More

How to Perform a UX Audit of Your WordPress Site

In a nutshell, User Experience (UX) plays a key role in your website’s conversion rate. Ensuring your users can navigate around your site and find what they need with ease will help make your site more successful. This is where conducting a thorough UX audit comes in. This post will provide a guide to understanding the importance of UX for your WordPress site, and will…

A Guide to Data Visualization for Marketers

Data is a key tool in the field of marketing. By using charts, graphs, tables, and other visual communication tools, you can better understand where to focus your attention and how to effectively engage consumers. This post will provide an entry-level guide to data visualization for marketers. We’ll explain the technique, show you how to implement it, and make some suggestions for carrying visual data…

6 Breathing Exercises to Help You Get Through a Stressful Day at Work

I’m a lifelong worrier, and some of my earliest memories from childhood are of my mom saying, “You’ll be okay. Practice your deep breathing.” I wasn’t a particularly anxious kid, and even though I have my brushes with anxiety (it feels like bees buzzing in my chest) and panic attacks, I’m not a particularly anxious adult, either. Freelancing is a high-stress job, though, and I…

Git Push: Deploying WordPress from GitHub to Your Web Host

GitHub, and Git in general, intimidate a lot of people. However, this type of distributed version control software is a must in any developer’s toolkit. Moreover, knowing how to use GitHub and deploy code from it to your WordPress web host can make for a much safer development process. That way, you’ll always have a safe copy of your code on hand. In this article,…

A Marketer’s Guide to Keyword Stemming (and Not Keyword Stuffing)

When I started writing content ten years ago, this type of sentence was the standard: “Splash Down water park is one of many things to do Poughkeepsie NY.” Sometimes we’d spell “Poughkeepsie” wrong to account for typos. Writers would include “things to do Poughkeepsie NY” 10x in a 300-word article – keyword stuffing was encouraged. Marketers didn’t care about improper English; they cared that people…

Customer Loyalty and Customer Satisfaction: The Only Guide You’ll Ever Need

Let’s get right to it: loyal customers are more valuable to your business than not-yet-acquired or un-loyal customers. Well-executed customer loyalty programs pay themselves back over time. Unfortunately, a lot of brands set up loyalty programs and convince customers to sign up, but they don’t see any results. Read More