When I started writing content ten years ago, this type of sentence was the standard: “Splash Down water park is one of many things to do Poughkeepsie NY.” Sometimes we’d spell “Poughkeepsie” wrong to account for typos. Writers would include “things to do Poughkeepsie NY” 10x in a 300-word article – keyword stuffing was encouraged. Marketers didn’t care about improper English; they cared that people were searching for exactly that, and Google needed to find it.

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